Strategy & Planning
Corporate Identity Design
Corporate identity is the visible face of your brand, and consistency is what makes it trustworthy. We don’t stop at designing the logo: we build the system that lets the identity speak the same language everywhere, and we manage it over time.
What does corporate identity design include?
- Logo and logo family design
- Colour, typography and visual language system
- Corporate identity guidelines
- Business cards, letterheads, envelopes and presentation templates
- Signage, vehicle graphics and office applications
- Refreshing and simplifying an existing identity
How does a corporate identity project work?
We start from the brand strategy and review several design directions with you. We carry the chosen direction into every application and gather the rules in a guidebook, so your identity stays the same no matter who applies it.
- Brief and strategy We clarify what the brand says, to whom, and where the identity will be used.
- Design directions We present several distinct logo and visual-language directions, each with its rationale.
- Development We refine the chosen direction into a logo family, colours, typography and visual language.
- Applications We carry the identity everywhere it is needed, from business cards and signage to presentations and social media.
- Guidelines and handover We collect the rules in a brand guidelines book and hand over every file ready to use.
Who needs a corporate identity?
New companies, brands whose identity has aged or drifted in different hands, and organisations that want to keep their identity consistent across branches, dealers or product lines.
What goes into brand guidelines?
Brand guidelines are the rulebook that keeps your identity right when someone else applies it. The printer, the sign maker, a social media designer or a new team years from now all look at the same document.
- Logo versions, clear space and minimum size
- Correct and incorrect logo use
- Separate colour codes for print and screen
- Typefaces and the heading-to-text hierarchy
- Visual language: photography, icons and graphic elements
- Examples for stationery, presentations, social media and signage
Refresh the identity, or start from scratch?
Not every old identity needs a full redesign. If your logo is recognised but looks different from one channel to the next, simplifying it and tightening the rules is often enough. If the identity no longer says who you are, or your name, services or audience have changed, a new design is the better choice.
We tell you plainly which one fits, after reviewing your current identity together.
What determines the cost of corporate identity design?
The price depends less on the logo itself than on how many places the identity will be applied and in how much detail. That is why we talk about where you will use it before we quote.
- A new design, or a refresh of the existing identity
- How wide the logo family is: sub-brands, product lines, branches
- Number of applications: stationery, presentations, signage, vehicles, packaging
- Scope and level of detail of the guidelines
- Whether a brand strategy project is needed first
Corporate identity design in Ankara
Corporate identity is work you put on the table and discuss together. With brands in Ankara we present designs face to face, at our office in Beştepe, Yenimahalle, or at theirs, and review print proofs side by side. With brands elsewhere in Türkiye we run the same process through online presentations and shared files.
Selected work in this service
Frequently asked questions
How long does corporate identity design take?
The logo and core identity usually take a few weeks; adding applications and guidelines extends this depending on scope. What matters most is how quickly a design direction is chosen and how many applications are designed. We set a date for each stage together in the first meeting.
What is delivered at the end of a corporate identity project?
You receive every logo version, the colour and type specifications, the brand guidelines and ready-to-use files for every application we designed. Logos come as vector files for print (AI, EPS, SVG, PDF) and PNG for screens. Everything is organised so your team and suppliers can find and use it easily.
Who owns the rights to the logo and identity designs?
Usage rights are set out clearly in the contract at the start of the project. Our aim is that your brand can use its identity anywhere without depending on anyone. If the design uses a licensed typeface or image, we tell you in advance how to obtain the licence.
Do you work with brands outside Ankara?
Yes, we work with brands all over Türkiye. We present face to face to brands in Ankara and through online meetings and shared files to brands in other cities. For print and signage, we prepare files that your local suppliers can use directly, with nothing missing.
Can we have just a logo designed?
Yes, we design standalone logos too. We still recommend taking the logo with its colours, typeface and a few basic usage rules, because a logo without rules soon starts to look different in different hands. We agree the scope together based on your needs and budget.
A new brand, a campaign or just an idea: let’s take the first step together.
Let’s talk about your project